TechDigits

Tech news
Thursday, Mar 23, 2023

A 23-year-old brings in up to $10,000 a month teaching Manhattan's luxury real-estate agents how to make TikTok videos

A 23-year-old brings in up to $10,000 a month teaching Manhattan's luxury real-estate agents how to make TikTok videos

Lizza Prigozhina helped one real-estate agent gain 600,000 TikTok followers. That broker and real-estate site Curbed detailed what she teaches them.
It pays to be the TikTok whisperer for Manhattan's luxury real-estate agents.

Lizza Prigozhina, 23, charges brokers $700 per week to act as their TikTok consultant, demystifying the buzzy app and directing videos to help them sell million-dollar apartments, according to a profile of her on real-estate site Curbed. A "good month," she told Curbed writer Bridget Read, means up to $10,000 in income. 

Prigozhina's tasks range from brainstorming concepts for video topics — often involving viral songs and skits in beautiful homes for sale or rent — to acting as the on-set camerawoman. It's all in the name of helping real-estate agents capture eyeballs on TikTok, which they can hopefully turn into potential buyers and renters who actually pay them in commission. So far, agents and teams from major brokerages including Christina Kremidas from Douglas Elliman, Jason Lau and Marko Arsic from Corcoran, and the Kim Team at Nest Seekers have hired her to make them TikTok stars, according to Curbed. Collectively, their three accounts have around 500,000 followers on the popular app. 

"Some are like, 'I can't spend money on this,'" Prigozhina told Curbed. "But others say, 'I'll do anything to get out there.'" 

New York agent Alexander Zakharin was Prigozhina's first client.  

Zakharin, who says he closed $34 million in total sales this year, told Insider that Prigozhina pitched herself to him. They initially connected when he showed her apartments for rent during her own house hunt in 2020. Though she didn't end up taking one of his listings, she reached out in 2021 with ideas on how to rebrand his TikTok presence. Zakharin took her up on it. 

Prigozhina brings her clients a "fresh perspective" and a set of eyeballs free from the "rut" of being an agent, he said. When Zakharin first started uploading videos, he merely recorded minimal pans across an apartment, showing off basic features like square footage and light.

But Prigozhina directed Zakharin to play with appliances, move around the space, and show himself having fun in the homes for sale. Leaning on her studies at the New York Film Academy, she even cajoled Zakharin to put himself in front of the camera. The videos, she told him, needed a character for the audience to follow.

Over three months in 2021, Prigozhina helped Zakharin grow from 100,000 followers to 400,000 — and he now boasts nearly 770,000. 

"Alexander has a big personality," Prigozhina told Curbed.

Zakharin said Prigozhina's $700/week fee is worth it. Just last month, he added, he showed Upper East Side pieds-à-terre in the $1 million range to a California woman who first messaged him because her 14-year-old daughter follows him on TikTok. 

Prigozhina's business took off when other agents saw Zakharin's social media footprint grow, he said. They asked him who was behind the scenes helping him out, and he gladly shared her contact information.

Now she organizes shoots and films content with multiple agents at a time. Curbed's Read described how some agents "gamely dart behind furniture" and make "oversize hand gestures" with Prigozhina's direction to show, for instance, an Upper West Side building where rents start just shy of $6,000/month. She even told one agent to "fling himself lightly on the bed to show its bounce." 

Views don't necessarily translate into deals, or even offers. The Curbed report said one $6 million apartment featured in a TikTok video that's attracted 145,000 views has sat on the market for at least 66 days. 

But Zakharin believes investing in a social-media presence with the help of an expert like Prigozhina is one way to lay the groundwork to find buyers for future apartments for sale. 

"The more they see you, the more they remember about you," he told Insider. "Whether it's January 2023 or January 2024."
Newsletter

Related Articles

TechDigits
Close
0:00
0:00
Donald Trump arrested – Twitter goes wild with doctored pictures
Credit Suisse's Scandalous History Resulted in an Obvious Collapse - It's time for regulators who fail to do their job to be held accountable and serve as an example by being behind bars.
Russian Hackers Preparing New Cyber Assault Against Ukraine
A brief banking situation report
Elon Musk Is Planning To Build A Town In Texas For His Employees
The Silicon Valley Bank’s collapse effect is spreading around the world, affecting startup companies across the globe
Market Chaos as USDC Loses Peg to USD after $3.3 Billion Reserves Held by Silicon Valley Bank Closed.
Banking regulators close SVB, the largest bank failure since the financial crisis
In a major snub to Downing Street's Silicon Valley dreams, UK chip giant Arm has dealt a serious blow to the government's economic strategy by opting for a US listing
It's the question on everyone's lips: could a four-day workweek be the future of employment?
Corruption and Influence Buying Uncovered in International Mainstream Media: Investigation Reveals Growing Disinformation Mercenaries
Being a Tiktoker might be expensive…
China's top tech firms, including Alibaba, Tencent, Baidu, NetEase, and JD.com, are developing their own versions of Open AI's AI-powered chatbot, ChatGPT
This shocking picture, showing how terrible is the results of the earthquake in Turkey
The desk of King Carlos Alberto of Sardinia has many secret compartments
Charlie Munger, calls for a ban on cryptocurrencies in the US, following China's lead
First generation unopened iPhone set to fetch more than $50,000 at auction.
Almost 30% of professionals say they've tried ChatGPT at work
Interpol seeks woman who ran elaborate exam cheating scam in Singapore
What is ChatGPT?
Tesla reported record profits and record revenues for 2022
Microsoft is finalising plans to become the latest technology giant to reduce its workforce during a global economic slowdown
Tesla slashes prices globally by as much as 20 percent
After Failing To Pay Office Rent, Twitter May Sell User Names
FTX fraud investigators are digging deeper into Sam Bankman-Fried's inner circle – and reportedly have ex-engineer Nishad Singh in their sights
TikTok CEO Plans to Meet European Union Regulators
U.S. Moves to Seize Robinhood Shares, Silvergate Accounts Tied to FTX
Coinbase to Pay $100 Million in Settlement With New York Regulator
FTX assets worth $3.5bn held by Bahamas securities regulator
Former FTX CEO Bankman-Fried finally arrested in Bahamas after U.S. files charges
Corruption works: House Financial Services Chair Waters doesn't plan to subpoena her donor, Sam Bankman-Fried, to testify at hearing on FTX collapse
Yellen hints at ‘national security’ probe into Twitter purchase
Elon Musk reinstates Donald Trump's Twitter account.
George W. Bush and Barack Obama will hold back-to-back disinformation conferences
Solar + Powerwall ensures you never lose power, even if the grid goes down
This man paid for strangers' grocery and it moved them to tears
Meta introduces a new version of Mark Zuckerberg
Virtual Reality on billboards: BMW advertisement on Times Square
Apple CEO Tim Cook says coding should be taught as early as elementary school: 'It's the most important language you can learn'
Apple Executive Resigns After Viral TikTok Shows Him Making Crude Jokes
Huawei is not only better technology, but also protecting users better: Apple Warns Of Security Flaw For Iphones, Ipads And Macs
Mark Zuckerberg warns many teams will ‘shrink’ as Meta revenue drops
Elon Musk reportedly begged for forgiveness after his affair with Google co-founder Sergey Brin's wife
J.P. Morgan’s wealth management guru has some advice for recent college graduates on managing money and building wealth
Pentagon widens scope of UFO-hunting unit
Bezos' girlfriend Lauren Sanchez gives $1M to group focused on migrant kids at US-Mexico border
Hong Kong gets its first metaverse churches with avatars and virtual preachers
The ‘Dirty Quid Pro Quo’ Between Democrats and Big Tech
Elon Musk swore in March not to sell any Bitcoin, but Tesla cashed out 75% of its Bitcoin holdings amid the crypto winter just months later
Crypto winter continues at Gemini as another round of layoffs hits Winklevoss crypto exchange
×