TechDigits

Tech news
Thursday, Dec 26, 2024

Bentley is going electric whether you like it or not

Bentley is going electric whether you like it or not

Bentley had its best year ever for sales and profits in 2022 and is working toward becoming an all-electric automaker by 2030 with more customers interested in making the switch.

The luxury automaker sold 15,174 vehicles worldwide and turned a profit of $752 million, both all-time records for the brand.

Profits increased 82% over the prior year driven by a 20.9% return on sales, which benefited from an increasing number of high specification and bespoke vehicle orders.

"We have built a sustainable financial basis for the long-term, a competitive cost structure and unique market positioning, resulting in a historically strong cash generative that is providing the funding for the most ambitious race to full BEV and carbon neutrality in the luxury sector," Bentley Chairman and CEO Adrian Hallmark said.

"Our order bank and order intake rate so far in 2023 show strong potential to sustain our performance, although the business environment is becoming more volatile and risk factors are increasing."


Sales were led by the Bentayga, which accounted for 42% of deliveries.

The large SUV is available with a range of engines that includes a 12-cylinder, a V8 and a plug-in hybrid V6, but they will be going extinct soon.

Bentley is one of several brands that has committed toward going all-electric by 2030 and will launch its first zero-emissions model in 2025.

Adrian Hallmark is confident Bentley's customers will make the transition to electric.


During a roundtable with reporters, Hallmark said the company is "fully committed to go fully electric," even as some of its sister brands under the Volkswagen Group umbrella are investigating the use of carbon-neutral synthetic E-Fuels as a way to keep internal combustion engines alive.

Part of Bentley's appeal has always been its big, powerful motors, and the company estimates it has sold more vehicles with 12-cylinder engines over the past 20 years than all other automakers combined, but Hallmark thinks the choice is clear.

Bentley's 12-cylinder engine features a unique W-configuration.


E-Fuels have yet to be approved by regulators in Europe and elsewhere who are developing zero-emissions automobile regulations, which makes it a risky proposition for a smaller company like Bentley.

"We can’t afford to develop both," Hallmark told FOX Business.

"Looking at our customer profiles and the cities and countries restricting the use, we are on the right side of the equation."

He is confident most Bentley owners will come along for the ride.

"We’ve not done this without consulting our customers."

Hallmark said that four years ago just 14% of those polled said they were looking to buy an electric Bentley within five years, but now that number is 62%, and he expects it to be above 70% in an upcoming survey.

"We accept losing some customers, but it's better than losing 70%."

Its gasoline engines will be going out with a bang, however, and Hallmark said there will be special edition "last-ever" models as they are retired.

Newsletter

Related Articles

TechDigits
0:00
0:00
Close
FTX's Bankman-Fried headed for jail after judge revokes bail
America's First New Nuclear Reactor in Nearly Seven Years Begins Operations
Southeast Asia moves closer to economic unity with new regional payments system
Today Hunter Biden’s best friend and business associate, Devon Archer, testified that Joe Biden met in Georgetown with Russian Moscow Mayor's Wife Yelena Baturina who later paid Hunter Biden $3.5 million in so called “consulting fees”
Google testing journalism AI. We are doing it already 2 years, and without Google biased propoganda and manipulated censorship
Musk announces Twitter name and logo change to X.com
The future of sports
TikTok Takes On Spotify And Apple, Launches Own Music Service
Hacktivist Collective Anonymous Launches 'Project Disclosure' to Unearth Information on UFOs and ETIs
Typo sends millions of US military emails to Russian ally Mali
Server Arrested For Theft After Refusing To Pay A Table's $100 Restaurant Bill When They Dined & Dashed
Democracy not: EU's Digital Commissioner Considers Shutting Down Social Media Platforms Amid Social Unrest
Sarah Silverman and Renowned Authors Lodge Copyright Infringement Case Against OpenAI and Meta
Why Do Tech Executives Support Kennedy Jr.?
The New York Times Announces Closure of its Sports Section in Favor of The Athletic
Florida Attorney General requests Meta CEO's testimony on company's platforms' alleged facilitation of illicit activities
The Poor Man With Money, Mark Zuckerberg, Unveils Twitter Replica with Heavy-Handed Censorship: A New Low in Innovation?
The Double-Edged Sword of AI: AI is linked to layoffs in industry that created it
US Sanctions on China's Chip Industry Backfire, Prompting Self-Inflicted Blowback
Meta Copy Twitter with New App, Threads
BlackRock Bitcoin ETF Application Refiled, Naming Coinbase as ‘Surveillance-Sharing’ Partner
UK Crypto and Stablecoin Regulations Become Law as Royal Assent is Granted
A Delaware city wants to let businesses vote in its elections
Alef Aeronautics Achieves Historic Milestone with Flight Certification for World's First Flying Car
Google Blocked Access to Canadian News in Response to New Legislation
French Politicians Advocate for Pan-European Regulation on Social Media Influencers
Melinda French Gates Advocates for Increased Female Representation in AI to Prevent Bias
Snapchat+ gains 4 million paying subscribers in its first year
Apple Makes History as the First Public Company Valued at $3 Trillion
Elon Musk Implements Twitter Limits to Tackle Data Scraping, but Faces Criticism for Technical Misunderstanding
EU and UK's Slow Electric Vehicle Adoption Raises Questions About the Transition to Green Mobility
Top Companies Express Concerns Over Europe's Proposed AI Law, Citing Competitiveness and Investment Risks
Meta Unveils Insights on AI Usage in Facebook and Instagram, Amid Growing Calls for Transparency
Crypto Scams Against Seniors Soar by 78% in 2022, Experts Urge Vigilance
The End of an Era: National Geographic Dismisses Last of Its Staff Writers
Shield Your Wallet: The Perils of Wireless Credit Card Theft
Harvard Scientist Who Studies Honesty Accused Of Data Fraud, Put On Leave
Putting an End to the Subscription Snare: The Battle Against Unwitting Commitments
The Legal Perils of AI: Lawyer Faces Sanctions for Relying on Fictional Cases Generated by Chatbot
ChatGPT’s "Grandma Exploit": Ingenious Hack Exposes Loophole in AI, Generates Free Software Codes
The Disney Downturn: A Near Billion-Dollar Box Office Blow for the House of Mouse
A Digital Showdown: Canada Challenges Tech Giants with The Online News Act, Meta Strikes Back
Distress in the Depths: Submersible and Passengers Missing in Titanic Wreckage Expedition
Mark Zuckerberg stealing another idea: Twitter
European Union's AI Regulations Risk Self-Sabotage, Cautions smart and brave Venture Capitalist Joe Lonsdale
Nvidia GPUs are so hard to get that rich venture capitalists are buying them for the startups they invest in
Chinese car exports surge
Reddit Blackout: Thousands of Communities Protest "Ludicrous" Pricing Changes
Nvidia Joins Tech Giants as First Chipmaker to Reach $1 Trillion Valuation
AI ‘extinction’ should be same priority as nuclear war – experts
×