TechDigits

Tech news
Wednesday, Feb 08, 2023

Instagram Could Lose to TikTok in Both Photos and Videos

Instagram Could Lose to TikTok in Both Photos and Videos

As Instagram continues to focus on video, Generation Z are posting their photos on TikTok instead. Could Instagram lose out on both formats?

TikTok’s domination in short-form video is not the only thing Instagram should be worried about. In the time that Instagram has shifted ever further away from its roots as a photo-sharing app, Generation Z has found a new space to post their selfies and photo-dumps — and that’s TikTok.

As Instagram pushes full-steam ahead with its plan to focus on short-form video, TikTok has gradually become the app of choice for younger users to spill the contents of their camera roll.

Whereas once Instagram was a breeding ground for the latest photo trend, that space seems to be increasingly taken up by TikTok. In October last year, Mashable reported on the growing trend for Generation Z users to post their photo dumps on TikTok, rather than Instagram.

The TikTok iteration of a photo dump is similar to Instagram photo dumps but not limited to ten pictures. TikTok users can select as many images from their camera roll as they want and then edit the collection of images — either on TikTok itself or on an external mobile video editor like Splice — to curate a rapid video of their best moments in photographs.


On Tiktok, the tag #photodump currently boasts 1.6 billion views, while Instagram has 1.8 million posts for the same hashtag.

With Instagram prioritizing Reels over stills, the world’s biggest photo-sharing app no longer promises the same level of engagement for images it once did and so younger users are turning to TikTok instead. In turn, this has spawned several other photo trends on TikTok that are unique to the app.

A trend, dating back to March 2021, encourages TikTok users to post the last 10 photos they saved on their phones — while the more recent #last5photos trend asks them to only share the last five images on the camera roll.

Meanwhile, the #27photochallenge trend invites TikTok users to add 27 of the best photographs they have taken and make it sync to a sound by the band Harmless. This challenge has over 32.4 million views and appears to be popular with younger users as well as professional photographers on the app.

TikTok’s viral #ThePhoto trend has also swept the platform with 2.4 billion views and asks users to post the best selfie or photo of themselves while comparing it to how they look now.


According to Bustle, the popularity of #ThePhoto on TikTok is that it’s reminiscent of the nostalgic joy of finding a great photograph of oneself in the early 2000s then posting it on Instagram or Facebook, and eagerly waiting for the likes and comments to roll in. The thrill of getting that perfect shot for social media has been re-imagined into a new trend for TikTok.

A recent report revealed how the constant pivots by tech giants like Instagram have worn on Generation Z and led them to look elsewhere online. It’s clear that younger users are still keen to showcase their photography on social media, but are simply curating and repurposing their images for TikTok.


The continuing relevance of photography for Generation Z is further evident given the soaring popularity of photo-sharing app BeReal, which continues to hold onto the number one spot in the U.S. on Apple’s App Store charts — even beating TikTok.

Still photography is not the dying form Meta makes it out to be and so it is very possible that Instagram may not only lose to TikTok in terms of video but will cede photography, too.

Newsletter

Related Articles

TechDigits
Close
0:00
0:00
Charlie Munger, calls for a ban on cryptocurrencies in the US, following China's lead
First generation unopened iPhone set to fetch more than $50,000 at auction.
Almost 30% of professionals say they've tried ChatGPT at work
Interpol seeks woman who ran elaborate exam cheating scam in Singapore
What is ChatGPT?
Tesla reported record profits and record revenues for 2022
Microsoft is finalising plans to become the latest technology giant to reduce its workforce during a global economic slowdown
Tesla slashes prices globally by as much as 20 percent
After Failing To Pay Office Rent, Twitter May Sell User Names
FTX fraud investigators are digging deeper into Sam Bankman-Fried's inner circle – and reportedly have ex-engineer Nishad Singh in their sights
TikTok CEO Plans to Meet European Union Regulators
U.S. Moves to Seize Robinhood Shares, Silvergate Accounts Tied to FTX
Coinbase to Pay $100 Million in Settlement With New York Regulator
FTX assets worth $3.5bn held by Bahamas securities regulator
Former FTX CEO Bankman-Fried finally arrested in Bahamas after U.S. files charges
Corruption works: House Financial Services Chair Waters doesn't plan to subpoena her donor, Sam Bankman-Fried, to testify at hearing on FTX collapse
Yellen hints at ‘national security’ probe into Twitter purchase
Elon Musk reinstates Donald Trump's Twitter account.
George W. Bush and Barack Obama will hold back-to-back disinformation conferences
Solar + Powerwall ensures you never lose power, even if the grid goes down
This man paid for strangers' grocery and it moved them to tears
Meta introduces a new version of Mark Zuckerberg
Virtual Reality on billboards: BMW advertisement on Times Square
Apple CEO Tim Cook says coding should be taught as early as elementary school: 'It's the most important language you can learn'
Apple Executive Resigns After Viral TikTok Shows Him Making Crude Jokes
Huawei is not only better technology, but also protecting users better: Apple Warns Of Security Flaw For Iphones, Ipads And Macs
Mark Zuckerberg warns many teams will ‘shrink’ as Meta revenue drops
Elon Musk reportedly begged for forgiveness after his affair with Google co-founder Sergey Brin's wife
J.P. Morgan’s wealth management guru has some advice for recent college graduates on managing money and building wealth
Pentagon widens scope of UFO-hunting unit
Bezos' girlfriend Lauren Sanchez gives $1M to group focused on migrant kids at US-Mexico border
Hong Kong gets its first metaverse churches with avatars and virtual preachers
The ‘Dirty Quid Pro Quo’ Between Democrats and Big Tech
Elon Musk swore in March not to sell any Bitcoin, but Tesla cashed out 75% of its Bitcoin holdings amid the crypto winter just months later
Crypto winter continues at Gemini as another round of layoffs hits Winklevoss crypto exchange
Ex-CIA engineer Joshua Schulte convicted over massive data leak
EU to build new top-secret bunker
Elon Musk fathered twins with one of his executives last year
Apple launches Lockdown Mode to block spyware attacks on at-risk users
Australia floods worsen as thousands more Sydney residents evacuate
Women's own body dissatisfaction appears to influence their judgment of other women's body sizes
Hacker claims to have obtained data on 1 billion Chinese citizens
British Army's Twitter and YouTube accounts restored after hack
Google will delete location history for visits to abortion clinics after overturning of Roe v. Wade
Elon Musk, Jeff Bezos, Other Top Billionaires Lose $1.4 Trillion In Worst Half Ever
Philippines orders critical news site to shut down
Social media companies could be sued for addicting children to their digital-drug in California 
Airport chaos: European travel runs into pandemic cutbacks
The teen who tracks Elon Musk's jet agreed to stop monitoring Mark Cuban's flights on Twitter after the billionaire offered business advice
YouTube Shorts Claims 1.5 Billion Global Users As TikTok Rivalry Heats Up
×