TechDigits

Tech news
Friday, Mar 29, 2024

As the tech giant admits targeting kids as young as four, it’s time for a grown-up discussion about Facebook and children

As the tech giant admits targeting kids as young as four, it’s time for a grown-up discussion about Facebook and children

The ‘big’ revelation that Facebook has been researching how to attract young children to its platform would only be newsworthy if the social media giant weren’t doing so.
There are many things wrong with Facebook, especially the unaccountable control it exercises over today’s public square. But researching how to attract and capture tomorrow’s customers is not one of them.

This week’s big ‘revelation’ was that Facebook drew up plans to tap into children’s playdates. According to leaked internal documents revealed by the Wall Street Journal, it formed a special team to study the long-term business opportunities presented by young people, calling them a “valuable but untapped audience”. This research included how Facebook could appeal to audiences under 13, and even proposed tailoring some of its features to children aged four and below.

But those ‘revelations’ are hardly shocking – the modus operandi is so obvious. Since the emergence of capitalism, every successful consumer company operating in a competitive market has focused on kids as future consumers of their products, and Facebook is no exception. However, given that the success of apps such as TikTok and Snapchat has seen the number of teenagers who use the platform daily fall 19% in two years, and internal Facebook research suggests it could fall by a further 45% by 2023, it is a particularly pressing issue for Zuckerberg and co.

Kids are a valuable and untapped audience. And because they’re accessing the internet at an earlier and earlier age, Facebook rightly understands it cannot ignore this sector. As it correctly observes, it has a responsibility to figure it out. But this is complex and highly controversial territory. We’re talking about children – with all the risks and caveats this entails.

The complexity stems from the fact that young people’s interaction and use of digital technologies is not a simple question of consumer behaviour, of choice or safeguards against abuse – it’s also about how younger generations exist in and interact with the world. The dynamic that created the space for a platform such as Facebook to emerge had little to do with the emergence of digital technology to begin with. Changes in childhood over the decades before the technology existed – particularly the emergence of the risk culture whereby parents developed a greater concern about ‘stranger danger’ – saw young people adapt these technologies to solve their resultant social isolation from their peers. Digital technologies afforded them the freedom and space to escape the interminable worried gaze of adults.

The rise of bedroom culture as opposed to street culture, also encouraged by parents, meant that, for this generation and those that followed, life would be mediated by social media in ways few adults could comprehend or understand at the time. This was, and remains, the dynamic that underpins the emergence and expansion of social media, and thus companies such as Facebook.

Of course, the added and decisive complication of the rise of social media is that adulthood itself has been infantilised. Like their children, millions of adults now populate the same social media platforms and indulge in the same childish narcissism and self-obsession as their teen offspring.

This is the real, unacknowledged problem at the heart of the discussion about Facebook and children. The adults have left the room. The demand for safeguards and penalties to protect kids online represents the outsourcing of adult authority – the unbelievably irresponsible demand that a rapacious commercial company accountable only to its shareholders should play the role of parent.

But give them an inch, as they say, and they’ll take a mile – which is exactly what Facebook is doing. Even in the face of its internal research, its defence, which revealed that Instagram – which Facebook acquired in 2012 – appeared to be directly contributing to some teenagers’ concerns about their body image, is that social media can be good and evil. The fact that kids have used the technology to connect with their peers away from adults, entertain themselves, experiment with their identities, and even educate themselves has been fundamental to their development into adulthood, indeed, for their mental health, if you will. And not surprisingly, we see that most will lie about their age to access sites that exclude them.

Put up barriers, and they’ll find a way to get around them. This is the cat-and-mouse game of intergenerational interaction. But it revolves around that perennial aspiration of young people to be adults. This means that, no matter what Facebook or legislators do, they will find a way to circumvent it, especially if it gives them an edge.

The research that Facebook has been conducting reveals it at least understands the need to understand these dynamics better. What should set the alarm bells ringing is its stated objective of getting younger users to graduate from Instagram to Facebook as they age, pitching the latter as the “Life Coach for Adulting”.

The wake-up call for society is not what Facebook is aspiring to do; it’s the fact that, in the age of Big Tech, the adults – particularly politicians – have abrogated their responsibility for socialising and protecting young people. Facebook is simply the messenger. The message itself is a far bigger problem than the existence of a special research group within Facebook.
Newsletter

Related Articles

TechDigits
0:00
0:00
Close
FTX's Bankman-Fried headed for jail after judge revokes bail
America's First New Nuclear Reactor in Nearly Seven Years Begins Operations
Southeast Asia moves closer to economic unity with new regional payments system
Today Hunter Biden’s best friend and business associate, Devon Archer, testified that Joe Biden met in Georgetown with Russian Moscow Mayor's Wife Yelena Baturina who later paid Hunter Biden $3.5 million in so called “consulting fees”
Google testing journalism AI. We are doing it already 2 years, and without Google biased propoganda and manipulated censorship
Musk announces Twitter name and logo change to X.com
The future of sports
TikTok Takes On Spotify And Apple, Launches Own Music Service
Hacktivist Collective Anonymous Launches 'Project Disclosure' to Unearth Information on UFOs and ETIs
Typo sends millions of US military emails to Russian ally Mali
Server Arrested For Theft After Refusing To Pay A Table's $100 Restaurant Bill When They Dined & Dashed
Democracy not: EU's Digital Commissioner Considers Shutting Down Social Media Platforms Amid Social Unrest
Sarah Silverman and Renowned Authors Lodge Copyright Infringement Case Against OpenAI and Meta
Why Do Tech Executives Support Kennedy Jr.?
The New York Times Announces Closure of its Sports Section in Favor of The Athletic
Florida Attorney General requests Meta CEO's testimony on company's platforms' alleged facilitation of illicit activities
The Poor Man With Money, Mark Zuckerberg, Unveils Twitter Replica with Heavy-Handed Censorship: A New Low in Innovation?
The Double-Edged Sword of AI: AI is linked to layoffs in industry that created it
US Sanctions on China's Chip Industry Backfire, Prompting Self-Inflicted Blowback
Meta Copy Twitter with New App, Threads
BlackRock Bitcoin ETF Application Refiled, Naming Coinbase as ‘Surveillance-Sharing’ Partner
UK Crypto and Stablecoin Regulations Become Law as Royal Assent is Granted
A Delaware city wants to let businesses vote in its elections
Alef Aeronautics Achieves Historic Milestone with Flight Certification for World's First Flying Car
Google Blocked Access to Canadian News in Response to New Legislation
French Politicians Advocate for Pan-European Regulation on Social Media Influencers
Melinda French Gates Advocates for Increased Female Representation in AI to Prevent Bias
Snapchat+ gains 4 million paying subscribers in its first year
Apple Makes History as the First Public Company Valued at $3 Trillion
Elon Musk Implements Twitter Limits to Tackle Data Scraping, but Faces Criticism for Technical Misunderstanding
EU and UK's Slow Electric Vehicle Adoption Raises Questions About the Transition to Green Mobility
Top Companies Express Concerns Over Europe's Proposed AI Law, Citing Competitiveness and Investment Risks
Meta Unveils Insights on AI Usage in Facebook and Instagram, Amid Growing Calls for Transparency
Crypto Scams Against Seniors Soar by 78% in 2022, Experts Urge Vigilance
The End of an Era: National Geographic Dismisses Last of Its Staff Writers
Shield Your Wallet: The Perils of Wireless Credit Card Theft
Harvard Scientist Who Studies Honesty Accused Of Data Fraud, Put On Leave
Putting an End to the Subscription Snare: The Battle Against Unwitting Commitments
The Legal Perils of AI: Lawyer Faces Sanctions for Relying on Fictional Cases Generated by Chatbot
ChatGPT’s "Grandma Exploit": Ingenious Hack Exposes Loophole in AI, Generates Free Software Codes
The Disney Downturn: A Near Billion-Dollar Box Office Blow for the House of Mouse
A Digital Showdown: Canada Challenges Tech Giants with The Online News Act, Meta Strikes Back
Distress in the Depths: Submersible and Passengers Missing in Titanic Wreckage Expedition
Mark Zuckerberg stealing another idea: Twitter
European Union's AI Regulations Risk Self-Sabotage, Cautions smart and brave Venture Capitalist Joe Lonsdale
Nvidia GPUs are so hard to get that rich venture capitalists are buying them for the startups they invest in
Chinese car exports surge
Reddit Blackout: Thousands of Communities Protest "Ludicrous" Pricing Changes
Nvidia Joins Tech Giants as First Chipmaker to Reach $1 Trillion Valuation
AI ‘extinction’ should be same priority as nuclear war – experts
×