TechDigits

Tech news
Thursday, Apr 25, 2024

TikTok is fastest growing news source for UK adults, Ofcom finds

TikTok is fastest growing news source for UK adults, Ofcom finds

App is used by 7% of adults for news with nearly half turning to TikTokers rather than conventional outlets for updates

Watch out Huw Edwards, the TikTokers are coming. The social video platform is the fastest growing news source for UK adults, according to a survey, but nearly half of people using it for current affairs turn to fellow TikTokers rather than conventional news organisations for their updates.

TikTok is used by 7% of adults for news, according to the UK’s communications watchdog, up from 1% in 2020. The growth is primarily driven by young users, with half of its news followers aged 16 to 24.


Ofcom’s annual report on news consumption in the UK showed that for teenagers aged 12-15, Instagram has deposed BBC One and BBC Two as the most popular news source among teenagers, closely followed by TikTok and YouTube.

“Teenagers today are increasingly unlikely to pick up a newspaper or tune into TV News, instead preferring to keep up-to-date by scrolling through their social feeds,” said Yih-Choung Teh, Ofcom’s group director for strategy and research. “And while youngsters find news on social media to be less reliable, they rate these services more highly for serving up a range of opinions on the day’s topical stories.”

The Ofcom study showed that news organisations are having to compete with non-journalist TikTokers as a news source on the platform. For those who consume news on TikTok, their main source is other people they follow (44%), followed by friends and family (32%) and then news organisations (24%). The most popular official news sources on TikTok include Sky News, the BBC and ITV.


TikTok has more than 1 billion users worldwide and is owned by ByteDance, a Chinese tech company. Its power as a news source has come to the fore during the Russian invasion of Ukraine, with the White House briefing 30 influential TikTokers on the war.

Despite TikTok’s growth in the UK as a news source, it appears to lag the US. A quarter of US adults say they always use TikTok to get the news, with nearly half of US millennial and Gen Z adults – under-41s and under-25s respectively – indicating the same, according to the analysis firm Forrester Research.

There have also been warnings that the platform has been susceptible to misinformation and disinformation during the conflict, with examples including video game clips passed off as real footage and the mislabelling of footage to give the impression that Russia is readying for a nuclear attack. Disinformation is the deliberate distribution of false information that intends to cause harm, whereas misinformation is when false information is shared but no harm is meant.


The app also became a highly popular source of coverage for the defamation case brought by Johnny Depp against his ex-wife Amber Heard in the US, with the platform’s videos appearing to skew heavily in favour of Depp, who ultimately won the case. On TikTok videos posted with the #JusticeForJohnnyDepp hashtag gained more than 20bn views in two months, while the derogatory #AmberTurd had billions of views.

Nic Newman, a senior research associate at the Reuters Institute for the Study Journalism, said the institute’s own research indicated that TikTok was not used as a platform for serious news.

“Even young people, mostly, don’t see it as a platform for serious news. But they see it as a good place to get news about celebrity or issues that are not about life and death. They will often use TikTok in combination with traditional news when something really big happens like the war in Ukraine,” he said.

The Ofcom survey showed that only three out of 10 people who use TikTok for news view it as a trustworthy source.

Fanbytes, a UK-based generation Z marketing agency, said TikTok creators like Matt Welland and Dylan Page were making news “more accessible”.

“Tiktok shouldn’t be viewed only as an entertainment platform. It is an active participant in popular culture, with people using the platform to be updated on social movements and news affairs,” said Emily Hall, a campaign manager at Fanbytes.

A TikTok spokesperson said the platform was a place where “millions of people come to be entertained and learn”, adding: “We want everyone who uses TikTok to have access to good and accurate information, which is why our community guidelines makes clear we do not allow harmful misinformation.”

The Ofcom report shows, however, that TikTok remains far behind conventional news sources and one social media powerhouse in particular. BBC One remains the most popular news source among adults (53%), followed by ITV (35%) and then Facebook (32%), which remains the most popular social media source for news (32%). Among newspapers, the Daily Mail and Mail on Sunday are the most popular (15%) followed by the Guardian and Observer (10%).

Ofcom found that younger age groups are much more likely to use the internet and social media for news, whereas their older counterparts favour print, radio and TV.

Newsletter

Related Articles

TechDigits
0:00
0:00
Close
FTX's Bankman-Fried headed for jail after judge revokes bail
America's First New Nuclear Reactor in Nearly Seven Years Begins Operations
Southeast Asia moves closer to economic unity with new regional payments system
Today Hunter Biden’s best friend and business associate, Devon Archer, testified that Joe Biden met in Georgetown with Russian Moscow Mayor's Wife Yelena Baturina who later paid Hunter Biden $3.5 million in so called “consulting fees”
Google testing journalism AI. We are doing it already 2 years, and without Google biased propoganda and manipulated censorship
Musk announces Twitter name and logo change to X.com
The future of sports
TikTok Takes On Spotify And Apple, Launches Own Music Service
Hacktivist Collective Anonymous Launches 'Project Disclosure' to Unearth Information on UFOs and ETIs
Typo sends millions of US military emails to Russian ally Mali
Server Arrested For Theft After Refusing To Pay A Table's $100 Restaurant Bill When They Dined & Dashed
Democracy not: EU's Digital Commissioner Considers Shutting Down Social Media Platforms Amid Social Unrest
Sarah Silverman and Renowned Authors Lodge Copyright Infringement Case Against OpenAI and Meta
Why Do Tech Executives Support Kennedy Jr.?
The New York Times Announces Closure of its Sports Section in Favor of The Athletic
Florida Attorney General requests Meta CEO's testimony on company's platforms' alleged facilitation of illicit activities
The Poor Man With Money, Mark Zuckerberg, Unveils Twitter Replica with Heavy-Handed Censorship: A New Low in Innovation?
The Double-Edged Sword of AI: AI is linked to layoffs in industry that created it
US Sanctions on China's Chip Industry Backfire, Prompting Self-Inflicted Blowback
Meta Copy Twitter with New App, Threads
BlackRock Bitcoin ETF Application Refiled, Naming Coinbase as ‘Surveillance-Sharing’ Partner
UK Crypto and Stablecoin Regulations Become Law as Royal Assent is Granted
A Delaware city wants to let businesses vote in its elections
Alef Aeronautics Achieves Historic Milestone with Flight Certification for World's First Flying Car
Google Blocked Access to Canadian News in Response to New Legislation
French Politicians Advocate for Pan-European Regulation on Social Media Influencers
Melinda French Gates Advocates for Increased Female Representation in AI to Prevent Bias
Snapchat+ gains 4 million paying subscribers in its first year
Apple Makes History as the First Public Company Valued at $3 Trillion
Elon Musk Implements Twitter Limits to Tackle Data Scraping, but Faces Criticism for Technical Misunderstanding
EU and UK's Slow Electric Vehicle Adoption Raises Questions About the Transition to Green Mobility
Top Companies Express Concerns Over Europe's Proposed AI Law, Citing Competitiveness and Investment Risks
Meta Unveils Insights on AI Usage in Facebook and Instagram, Amid Growing Calls for Transparency
Crypto Scams Against Seniors Soar by 78% in 2022, Experts Urge Vigilance
The End of an Era: National Geographic Dismisses Last of Its Staff Writers
Shield Your Wallet: The Perils of Wireless Credit Card Theft
Harvard Scientist Who Studies Honesty Accused Of Data Fraud, Put On Leave
Putting an End to the Subscription Snare: The Battle Against Unwitting Commitments
The Legal Perils of AI: Lawyer Faces Sanctions for Relying on Fictional Cases Generated by Chatbot
ChatGPT’s "Grandma Exploit": Ingenious Hack Exposes Loophole in AI, Generates Free Software Codes
The Disney Downturn: A Near Billion-Dollar Box Office Blow for the House of Mouse
A Digital Showdown: Canada Challenges Tech Giants with The Online News Act, Meta Strikes Back
Distress in the Depths: Submersible and Passengers Missing in Titanic Wreckage Expedition
Mark Zuckerberg stealing another idea: Twitter
European Union's AI Regulations Risk Self-Sabotage, Cautions smart and brave Venture Capitalist Joe Lonsdale
Nvidia GPUs are so hard to get that rich venture capitalists are buying them for the startups they invest in
Chinese car exports surge
Reddit Blackout: Thousands of Communities Protest "Ludicrous" Pricing Changes
Nvidia Joins Tech Giants as First Chipmaker to Reach $1 Trillion Valuation
AI ‘extinction’ should be same priority as nuclear war – experts
×